Leading financial expert in the Hispanic community offers practical
money and credit tips in new educational campaign
Campaign designed to broaden understanding of credit, budgets in
all aspects of customers' lives
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
DishLATINO will offer its subscribers financial advice and guidance from
Julie Stav through a new educational campaign launched today. Stav, a
leading financial expert in the Hispanic community, will be featured in
a series of public service announcement ads created by DishLATINO, part
of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp.
(NASDAQ: DISH) specifically for its customers. The campaign, a first of
its kind for DishLATINO, aims to increase awareness among its Hispanic
customers about personal financial management, highlighting the
important role that credit plays in "opening doors" of opportunity in
the United States.
"Empowering Hispanic consumers with information about their options
makes them feel more confident about their financial management skills
and opens up new possibilities. I'm thrilled to be working with
DishLATINO, a brand that truly understands the challenges that Hispanics
face when transitioning across cultures," Stav said. "Many Hispanics who
are new to the United States are unaware of the cultural nuances related
to financial management and credit. This isn't just about paying bills
on time or balancing a checkbook, rather it's about practical money tips
for families of all incomes to help plan for the future."
Stav is the go-to financial consultant for millions of Hispanics, author
of best-selling books, and former host on the popular Univision news
program, "Tu Dinero con Julie Stav." In a series of educational TV spots
starting this week and available only to DishLATINO subscribers, Stav
will offer her expert advice on a range of topics related to personal
finance. In addition to providing general guidance on establishing
credit, the ads notify customers of payment options available to help
them meet their obligations, such as changing their billing date or
transitioning to a more affordable package.
"At DishLATINO, we recognize that investing in our customers is good
business - an educated customer is a better customer," said Alfredo
Rodriguez, vice president of DishLATINO. "With Julie Stav at the
forefront, our educational campaign will provide a wealth of financial
tips that DishLATINO customers can apply to many aspects of their lives."
Rodriguez added that Stav has been an integral contributor to the
development of the new financial education campaign as well as an
advisor to the DishLATINO team on how to support its subscribers with
educational resources. For more information on DishLATINO, visit http://www.dishlatino.com.
DISH Network Corporation (NASDAQ: DISH), through its subsidiaries,
provides approximately 14.053 million pay-TV subscribers, as of June 30,
2014, with the highest quality programming and technology with the most
choices at the best value. Subscribers enjoy a high definition line-up
with more than 200 national HD channels, the most international
channels, and award-winning HD and DVR technology. DISH Network
Corporation is a Fortune 250 company. Visit http://www.dish.com.
DishLATINO is the market-leading suite of English and Spanish language
programming packages in the United States. It offers its customers more
than 40 Spanish-language news, entertainment, and sports channels in
combination with DISH's broad English-language programming lineup of
more than 200 channels. DishLATINO customers can receive the Hopper, the
industry's most awarded DVR, and take advantage of in-language customer
service as well as payment options such as FlexTV, a no-term contract,
prepaid pay-TV product.
Jenna McMullin, 303-723-1695
Source: DISH Network
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